Royal Enfield launches new 350cc Meteor cruising motorcycle at Rs 1.76-1.91 lakh
The world’s largest manufacturer of mid-weight recreational motorcycles Royal Enfield on Friday launched its new 350cc cruising bike – Meteor at Rs 1.76-1.91 lakh. The Meteor comes at a time when the domestic auto industry is struggling for growth that has also impacted the prospects of the legendary Bullet maker.
The Meteor follows Enfield’s ambitious foray into large cruisers with the twin 650cc Interceptor in 2018. But, while this was aimed more at international markets, this one is primarily aimed at the domestic market where the 350cc segment constitutes the demand meat. It also comes at the right time for the business. After growing relentlessly for much of the past decade, Enfield has struggled since 2017-18 when sales first stagnated and then declined to double digits in 2019-2020. The impact of the pandemic on this fiscal year means it will be a wasted year for Enfield like most other market players.
âThe Meteor 350 is an extremely refined, easy and accessible cruiser. It is a charming combination of classic cruiser styling with modern capabilities. We wanted to build a motorcycle that could provide a great cruising experience for novice and experienced riders alike. Meteor 350 is just perfect for this, âsaid Siddhartha Lal, Managing Director of Eicher Motors Ltd.â It is easy, very comfortable with excellent ergonomics and absolutely enjoyable for long distances and highway cruises, yet still being Also great in town.. The bike’s balance, handling and improved braking all translate into an unmatched riding experience. The Meteor also comes with Royal Enfield Tripper, a convenient stepper navigation module that connects to the Royal Enfield app We have invested a lot of time and effort to make navigation simple and very intuitive with nat integration. ive from google maps. Clearly, it gives the rider all the information they need to make the right decision on the road. It is not intrusive and does not encumber the rider with too many distractions. It is by far the best navigation support for two-wheelers. All in all, the Meteor 350 is a well-rounded and super refined motorcycle and we have no doubts that it will bring the golden age of cruising Indian roads. ”
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As the successor to the Thunderbird, which accounted for just over 6% of Enfield’s domestic sales in 2019-2020, the Meteor is available in three variants – Fireball, Stellar and Supernova priced at Rs 1,75,817, Rs 1, 81.326 and Rs. 1,90,536, respectively. Highly anticipated and somewhat delayed, it goes hand in hand with the Honda Hi’ness, the Japanese major’s foray into the cruiser segment in India which was only launched last month at a similar price of Rs 1.85 to 1.9 lakh. Others like TVS and Triumph, which have partnered with Bajaj Auto, are also expected to enter this segment soon with a likely possibility that Hero MotoCorp will also join later now that it has an unparticipated partnership with Harley Davidson.
âWe don’t mind the competition. We know what we’re doing. We take note of what they do with it but that doesn’t worry us. On the contrary, it’s good that others are entering this segment because it doesn’t. would only help expand the market for us, “said Vinod K Dasari, CEO of Royal Enfield.” With the Meteor 350, we wanted to not only build a fabulous motorcycle, but also create a whole new way for people to engage with the brand and transform their buying and ownership experience. ”
The Meteor inherits its name from another iconic Royal Enfield motorcycle from the 1950s which was released in late 1952. Designed and developed by designers and engineers based at Royal Enfield’s two technical centers in Chennai, Tamil Nadu and Bruntingthorpe, UK, it has a 349cc air-oil-cooled single cylinder engine, which generates 20.2hp and 27Nm of torque at 4000rpm. It is paired with a 5-speed gearbox, with the fifth gear being overdrive and a 7-disc clutch to facilitate gear changes in heavy traffic.
The new TBT (Turn-By-Turn) navigation module, known as the Royal Enfield Tripper, also debuts on the Meteor, a highly targeted navigation display device for real-time directions built with Google Maps Platform. The Tripper displays the best route to reach a destination using two-wheeled Google Maps navigation, a first for any Indian-made motorcycle. Coupled via the Royal Enfield app to the pilot’s smartphone, the Tripper is simplicity itself, clearly and efficiently providing the level of information required while remaining discreet and non-intrusive.
All editions come standard with alloy rims and tubeless tires. For added comfort and an authentic cruiser appearance, a 100/90 – 19 tire is used at the front and a 140/70 – 17 at the rear. It gets 300mm front and 270mm rear discs and dual channel ABS.
Also read: Royal Enfield sales drop 7% to 66,891 units in October